In this article, we propose that there are inevitable and unexpected impacts of technologies on both the human mind and society as a whole. For most of history, the process of tech design has either assumed that such second-and third-order effects do not occur or that tech innovation is net positive. This approach is called “technological orthodoxy”, and it views technology as neutral with regard to human values. This must change if humanity is to survive in a world of ever-increasing technological presence and complexity.

At this moment in history, it is essential that we adopt an approach to design that accounts for how tech affects the way people think and behave. This is axiological design. Axiology is the philosophical study of value, including both ethics and philosophy of mind. Axiological design is the application of principled judgment about value to the design of technology. This is not a single approach, but a general model for design that focuses on how technology is inextricably linked to our view of the world and our activities within it.

Tech affects power dynamics in society, forms ecologies and habitats, and shapes the thoughts, values, and relationships of those using it. We must start to take tech seriously, before it changes our world in ways that may not be easy to repair.