That expectation makes no logical sense.

“Having no love for Apple” does not imply that one “must love some other company” because “loving no company” implies “having no love for Apple”.

This is probably why you got the downvotes: there are plenty of people around whose relation to companies does not involve loving any of them and who don’t like it when others expect them to.

Personally I neither downvoted nor upvoted your original post as I don’t really mind if you expect that since it’s quite a common way people behave in this day and age of Marketing-heavy Consumer Society and you’re not harming anybody by asking even if your ask carries an erroneous assumption.