In 1980, white people accounted for about 80 percent of the U.S. population.
In 2024, white people account for about 58 percent of the U.S. population.
Trump appeals to white people gripped by demographic hysteria. Especially older white people who grew up when white people represented a much larger share of the population. They fear becoming a minority.
While the Census Bureau says there are still 195 million white people in America and that they are still the majority, the white population actually declined slightly in 2023, and experts believe that they will become a minority sometime between 2040 and 2050.
Every component of the Trump-Republican agenda flows from these demographic fears.
The Trump phenomenon and the surge of right-wing extremism in America was never about economic anxiety, as too many political reporters claimed during the 2016 presidential campaign.
It was, and still is, about race and racism.
The lie here is that you can engage with Republican rhetoric and only see this message. If you watch any Trump speech, he says racist things. The argument that you only care about the gas and house prices still inherently means that you’re choosing to ignore the racist stuff, even if you disagree with it personally.
edit:
You don’t get to turn your family into an argument, but then also decide it’s unassailable. They’re not your “instant win” button against racism in the GOP.