When Nikki Haley took the Republican presidential debate stage alongside her seven male rivals last month, she shone a spotlight on her gender only once – evoking a former British prime minister.

“This is exactly why Margaret Thatcher said, ‘If you want something said, ask a man; if you want something done, ask a woman,’” the former South Carolina governor interjected as Chris Christie and Vivek Ramaswamy sparred during the Milwaukee debate.

Haley, the only female competitor in the GOP race, has not made her gender central to her campaign pitch. Instead, she has zeroed in on the need for a new generation of leadership.

Republican voters who are considering supporting Haley told CNN they welcome the fact that she doesn’t lead with her gender as she campaigns, but many said her experience as a mother and a military spouse were part of her appeal.