Posted most of this in another thread but I’m glad to spread the word. I usually find things by searching what I want to buy and then adding “-amazon”, “-etsy”, or “-wayfair”.

Some general recs:

B&H Photo or Microcenter for anything electronic or computer related

Sweetwater for music stuff, there’s a lot of great small music stores, or marketplaces like Reverb

For clothes, if you have any clothes you already enjoy, go directly to their brand website. If you don’t, go to local secondhand shops and touch, handle and try on some clothes to see them in person. I’ve discovered some brands I like by finding something in a thrift store that was well made but not my size or preferred color.

For house DIY stuff, we order from a local building supply store, but there’s also hardwareandtools.com, 1stoplighting, Waysource, Lightbulbs.com, Timothy’s Toolbox etc.

For food items, local grocery stores often offer online shopping and delivery. If it’s a specialty item or imported the import companies sometimes have their own websites.

For super fast, need it now shipping, Target has a lot of the same things Amazon does and even does same day delivery for an extra fee for certain items.

For something hard to find you can’t find another site for, try Ebay.

I do business with all sorts of independent retailers and have only had good experiences with them. These are sites that I’ve personally bought from but there are a lot of smaller sites just trying to make a place for themselves on the internet