Google has worried for years that Apple would one day expand its internet search technology, and has been working on ways to prevent that from happening.
They have no interest in making search better. When 2 out of every 3 searches go through your platform either way, good results lead to fewer page loads which results in lost ad revenue. How are they going to afford to pay Apple $18 billion/year if everyone is getting the info they need?
They have no interest in making search better. When 2 out of every 3 searches go through your platform either way, good results lead to fewer page loads which results in lost ad revenue. How are they going to afford to pay Apple $18 billion/year if everyone is getting the info they need?