rather negligent of the article to ignore inflation

Also, while we note that high prices hurt directly, in major ways the Fed’s response to that (it’s been raising interest rates to reduce the money supply) is a major source of the pain associated with the high prices/price gouging we’re calling inflation.

Higher interest rates mean higher mortgage payments (or rent pressure), etc. This way, price gouging leads to higher profits, and if you hold bonds, also higher profits there- while consumers of those things are doubly-fucked