My opinion, worth 1 cent. Find a niche. Get a view of what the other instances are like. Find a niche.

Trailers? Behind the scenes? Entertainment news? Obscure posters and merch?

We can pick one, stick to it. They’ll go somewhere for general discussion, come here for specific engagement.

And to back this up they registered a domain for their “Operation Dreadnaught” on Feb 2. So it does show some premeditation instead of opportunistic attribution.

They weren’t in very good hands.