They’re gonna keep trying again and again. Data at eye level is too valuable for these vultures. A company’s eventually gonna come up with an irresistible design that’ll reach a critical mass of adopters sooner or later. The only thing keeping this thing back so far is the obvious camera on their face.
Those books were always in Costco but I never saw their stacks get short. My guess is a couple organizations collaborating with O’Reilly buy copies of it in bulk and ship them straight to a landfill.