I don’t think he is a “tech bro scam guy”, i think he is worse like he is smart and has a documented track record of lying. Unlike other tech bros, he actually knows the capability /limits of his products and he still lies and makes it out to be something it’s not.
How about lowering the cost to prevent stealing? No way in hell an iphone cost 1200 eur to make. Plus since they make “the best hardware and software” everyone will want one and this will increase pressure on competitors to improve their products aswell.