Just came across a relevant article:

https://restofworld.org/2022/south-korea-star-ratings-trouble/

tl;dr “star rating terrorism” is ruining lives

It helps to see your enemies as victims, who are not as in control of their habits as you are, for whatever reason. Just imagine, if a child didn’t have the right idea, you wouldn’t scream at it, but patiently try to convince it by spreading the facts.