If they aren’t “glued to politics” they will not get any of the messages, so message itself is clearly not the issue here. You will never appeal to voters that don’t care about anything, they can’t hear you. You will never appeal to online left, they don’t care about politics, only about purity contest. You might appear to non-voters, it doesn’t matter they will find an excuse to not vote anyway.
The issue with this election wasn’t anything Dems could do or not do or did wrong. The issue is that America runs on hate and hateful part is united, and the other half isn’t and never will be and half of it actually runs on the same hate just scared to agree.
The only mistake Dems made this time is they forgot what America actually is. Next time they will run regressive right wing old dude and win again, but it will not be a win for anyone.
Win that I want, win for progress is impossible because America doesn’t want it.