Doug Ford’s government spent $40 million on ads promoting Ontario to Ontarians, a campaign its opponents have slammed as being too partisan – especially in the lead-up to the provincial election.

CBC News obtained the latest price tag for the “It’s Happening Here” campaign through a freedom of information (FOI) request. The ads focused on government accomplishments like “building new roads and highways” and aired in choice spots, like during the Super Bowl and Oscars.

The FOI request reveals government shelled out $32,049,732.62 of taxpayer money for the ads from February to November 2024. That’s on top of the $8 million initial spent between April 2023 to January 31, 2024, which CBC News also uncovered through an FOI.

  • HellsBelle@sh.itjust.worksOP
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    6 days ago

    Drug Fraud spending Ontarian’s tax dollars in dumb ways yet again.

    How the hell he got elected for a 3rd term is a wonder.

    • SirDankbud@lemmy.ca
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      6 days ago

      Its no wonder if you’ve socialized with the people living where he won. Or considered the poor campaign his opponents waged. Ford’s campaign was shit too, but his supporters think a campaign consists solely of advertisements and vibes so they never noticed.

      I called a Ford majority as soon as the platforms were released. Seemed obvious to me the NDP and Libs were giving that to him. Hell it was the only time I didn’t vote NDP provincially in over twenty years of voting.