The same could be said for non-American media, but American media in particular always hops between different topics and only one at a time.
Take, for example, news surrounding the mustard orange man with a red hat. At first, the news was swirling about how he was elected for a second term despite being a felon, but eventually the media pretty much forgot about that and went to his stance on climate change (that is, he believes it doesn’t exist and thinks that oil and gas are the most amazing thing in the world, ever), then to the huge budget cuts (e.g. medicine, foreign aid, NASA), then to the ICE raids and military deployments in cities as “police”, and now to “the files”.
He is still a felon, still pushing for fossil fuels, still cutting funding for critical services (while increasing budget for his own benefit, like the rebuilding of the east wing of the white house to be glittery gold, military spending, fossil fuels industry…), still using ICE to raid the communities and families of both legal (including U.S. citizens, what the hell!) and “illegal” immigrants (nearly all of which don’t have a criminal record, don’t think 3 years olds are gang members…), and still using the military in various different cities as “police”.
Questioning orange man’s relation with bald egg man should be rightfully done, but why is the media practically ignoring everything else (esp. given that he was already convicted for doing similar acts as well as a bunch of other naughty stuff to do with money and government documents)
The American media can only latch onto one “hot” topic at a time and it’s infuriating. You go to any of the news about orange man right now and it’s all about non-Sonic billionaire eggman. The public is not as “one brain cell” as the media, but still, most people in the U.S. usually latch on to one thing only (whether it’s ICE, the budget cuts, or the files, ESPECIALLY the files, it may as well be a copypasta at this point)
Similar could be said for big non-orange topics too, like on Israel (their invasion and genocide in Gaza, settlement of the West Bank, bombings of Lebanon, Syria, and now the “scary” proposal that - gasps - mentions a Palestinian state, etc.), Russian invasion of Ukraine, etc.
Why is the American media like this? Same could be said for all media, but American media in particular seem to always be tunnel visioned to one issue at a time. The American public also seem pretty tunnel visioned to a single issue, though not to the extent of the media companies
Note: I am not an American and do not, have never, and probably will never (due to the anti-immigrant administration) live in the US. I am not saying “haha Americans are dumb”, that wouldn’t be very nice. I just read a lot of news, some of which is American, and this has been a weird pattern I’ve been noticing and it drives me crazy.
This is literally why the media can seem so biased in the US, because to a large extent it is. They have a market audience they’ve decided to create content for, there is an intended audience. It’s not entirely what one side or the other would believe: biased to manipulate but more like biased in that they aim for a specific audience to serve ads to.
That’s just on the whole, I’m not saying Fox or Newsmax doesn’t exist for the sole purpose of keeping Republicans in power.
Media does not find or aim for a specific market. They create it through propaganda. This is not media catering to groups, it is media creating groups. This is the feedback loop. While there may have been some original audience to cater to at some mythical time we are far beyond that now.