This is all the context that “know your meme” gives:

The photo was taken in early 2015 by Camera Shy, a professional photography service based in Utah that specializes in family portraits. The image first appeared online when Camera Shy posted it to their Facebook[1] page on March 14th, 2015, with the caption “And sometimes bunny sessions go like this…” (shown below, left).

On March 16th, Imgur[2] user RockiesInOctober posted the photo with the caption, “My kids during our family pictures this past weekend.” Later that day, they linked that image to the Reddit community /r/photoshopbattles.[3] As of 2021, the post received more than 3,000 upvotes, and multiple users created altered versions of the image in the following years (examples seen below, center and right).