Netflix is trying to grow ad revenue quickly.
  • ansiz@lemmy.worldEnglish
    1·
    22 hours ago

    Netflix peaked when it was supporting shows like Dark and Mindhunter and drove off the cliff since. My wife will subscribe for a month to watch a new season of a show like You and then cancel it again. That’s versus back in 2017 when I just had the subscription all year.

  • Phoenixz@lemmy.caEnglish
    10·
    2 days ago

    Don’t pirate, we’re awesome!

    Here, watch these ads!

    Hey, where are you going?

  • houseofleft@slrpnk.netEnglish
    14·
    2 days ago

    I can’t tell from the article what the AI side of this is? Are Netflix offering to make adverts for customslrs using AI? Are they just showing adverts in general from customers, including AI generated ones?

    I don’t know if I’m doing something wrong, but I’ve read the article twice and still don’t know 😂

    • WhatsTheHoldup@lemmy.mlEnglish
      3·
      2 days ago

      the streaming leader announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI.

      • houseofleft@slrpnk.netEnglish
        1·
        2 days ago

        Thanks! Somehow missed that, but I still don’t really understand the details, like how and whyit incorporates generative AI, and if these are for Netflix or for Netflix ad customers.

        • Echo Dot@feddit.ukEnglish
          4·
          2 days ago

          My reading is that some of the ads will be generated via AI maybe to be customised to the account of the person viewing it. I suspect that won’t last very long at some point it’ll come up with an amusing failure and then it’ll get switched off.

  • Ghostalmedia@lemmy.worldEnglish
    454·
    3 days ago

    Either they have great technology, or they have great entertainment,” she said. “Our superpower has always been the fact that we have both.

    Please. Your software is an image carousel and a video player.

  • TrackinDaKraken@lemmy.worldEnglish
    5·
    2 days ago

    I’ve had Netflix on-and-off since the DVD in the mail days. I tried Amazon Prime for the shipping years ago, when they first started playing with streaming. Those are the only two I’ve had.

    I have neither now, and if it turns out I can’t get the few shows I want to watch through other means, then I just won’t watch anymore. Passive media isn’t especially valuable to me. I have other forms of entertainment, including games, and the old stand-by, books. Outside is fun, too, when the weather isn’t crap.

  • ☂️-@lemmy.mlEnglish
    44·
    3 days ago

    🏴‍☠️🏴‍☠️🏴‍☠️🏴‍☠️🏴‍☠️🏴‍☠️🏴‍☠️ cmon people, stop making netflix relevant

  • Maxxie@lemmy.blahaj.zoneEnglish
    109·
    3 days ago

    “[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, per the publication.

    Amy, I want you to be honest with me, are you an alien.

    Because on planet Earth we do not, if fact, pay as much attention to the ads as to the things we’re actually interested in. Famously our brains even produce this fascinating effect to spare us from the bullshit you’re shoving into our eyeballs.

    • StarshotJohn@lemmy.worldEnglish
      53·
      3 days ago

      I’m just waiting for it to be like that Black Mirror episode where ads came on, the guy closed his eyes, and alarms went off until he opened them again.

      • SufferingSteve@feddit.nuEnglish
        32·
        3 days ago

        The bad thing about those kind of shows, is that while most people see that as a warning, and something to avoid.

        Some people immediately start charting a path to how to make it a reality, and sometimes those people are very very smart and can chart a path that might take decades.

        I say this while on the toilet, writing on a device that has cameras both front and back, always on microphones and location sensors, and facial recognition and 3D scanning equipment.

        When the personalized condom ads start popping up, I will only be slightly annoyed.

      • SilverFlame@lemmy.worldEnglish
        7·
        3 days ago

        This is exactly how I interpreted that statement. No one is paying attention, who cares if they slip some garbage ads in?